About Us

About us

Bold Men is a small family owned business founded in 2016 in a lovely small country “Armenia” by young and passionate entrepreneurs.

The birth of the first Product was instigated in their own kitchen with their own formulas. Within a year the kitchen evolved into a small factory located in the heart of Armenia, Yerevan.

Who we are

Our vision is

to continue evolving and building our network with international presence through Distributors and Retail Channels while spreading the passion of Bold Men that became a state of mind and a living style rather than just another Men’s Cosmetic Brand.

Why we do this

Our mission remains the same.

To provide the best quality product by creating an affordable brand without compromising on quality with the view of becoming a National Brand representing the Armenian Nation and Culture to the wider population globally while maintaining a unique product by its Natural ingredients, Organic recipes, Exceptional presentation and Unique Distinction from any other men’s grooming products.

Our core values and guiding principles:

–  Compassion
–  Collaboration
–  Innovation
–  Passion
–  Dedication

Our core focus:

To create a globally recognized brand and products that provide great experiences.

A team that you can trust.

We do more than just making good products; we go the extra mile in every way we can. We use the safest ingredients available, and we’re transparent about what goes into each product, and we also believe unequivocally that well-considered design improves our lives.

Our Ethos is simple.

“Be Bold by Reinventing new combinations of what we already own. Improvise. Become more Creative. Not because we have to, but because we want to. Evolution is the secret for our next step.”

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You deserve the best!


Bold Men combines trusted natural ingredients with advanced technology to create uncomplicated luxury skin, facial, hair, body and beard care and fragrance that fit all individual tastes from modern to typical classics.


You need to feel the confidence and the strongest parts of your essence, value the importance of health. Focus on what matters more. These series of skincare for men will make you dive into the next challenge. Challenge of being healthy, being brave, being BOLD.


A charming and unique blend of beauty product, art and culture brought to you by the creators of BoldMen, designed to fit all your needs and requirements. All our products are handmade with integrity & passion.


Bold Men is a product line for men of the times. Any time. What began as a search for a superior product has resulted in a timeless and classic creation of our own. Whether you’re an athlete, a musician, an artist, employed or an entrepreneur, our products are for people who understand that quality is not just a word but something to live by.

We are in these places

Find us offline

Our products include flavor additives consisting natural essential and fragrance oils that can irritate skin of some people, depending on its characteristics. Therefore, before using, we recommend you to test it with small amount. After being convinced of its safety you can use the product.

Amiryan 22, Yerevan, Armenia

Leo 1, Yerevan, Armenia

Tumanyan 11, Yerevan, Armenia

Zakian 6/44, Yerevan, Armenia

Pushkin 49, Yerevan, Armenia

Bayron 12, Yerevan, Armenia

Mashtots Ave. 16, Yerevan, Armenia

Boutiqaat Men

Zvartnots Airport
Duty Free


Become a distributor

If you are a distributor, barber shop, or salon and are interested in purchasing BOLD MEN products for resale in your outlet simply drop us a line. We will be happy to get back to you and forge a BOLD business relationship with you.

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